This is just about the manliest stroller we've ever seen

Posted on 24 July 2012

We hate to evoke common stereotypes, but when it comes to shopping for baby items, many people assume that moms take the lead when making such purchases. But, recently Dutch fashion design team Viktor and Rolf joined forces with baby brand Bugaboo to do away with any preconceived notions we might have had, launching a high-end buggy known as "My First Car."

Now, dads won't feel silly pushing their little bundle of joys around, as this taupe or grey stroller comes with silver hubcaps and a faux-leather handlebar, a sun cover and a mock license plate. This item, which is meant to make daddies feel like they're maneuvering a sports car, has appealed to stars like David Beckham, Matt Damon and Coldplay lead singer Chris Martin.

''There's a design and a brand positioning that can appeal to men,'' Vital Ledru, account manager in France for Bugaboo, said in a statement. ''It's all about suspensions, tyre-types, braking systems - stuff dads can relate to.''

But My First Car doesn't just look great, it's also safe, which is a primary concerns for dads when it comes to their babies, no matter how manly they are. The designers also partnered up with car safety specialist, Recaro, to ensure that the stroller met this requirement.

''It's designed to be unisex - veering towards masculine. So it has a computer compartment, as well as pockets for bottles and changing wipes," said Ledru.

And, let's not forget about that very gender-neutral changing bag, which can be strapped to the stroller and filled with everything from bottles to diapers to wipes.

Manliness, style and safety don't come cheap, however. My First Car will cost parents more than $1,200 and is predicted to be available at selected stores across the globe from September 2012 for one year or while supply lasts.

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