Jessica Alba highlights the need for safe, non-toxic baby products

Posted on 07 February 2012

While primarily known for her roles in blockbuster movies such as "Sin City" and the "Fantastic Four," Jessica Alba made headlines on February 2 after she announced a new entrepreneurial venture inspired by her recent motherhood. The move may have come as no surprise to those who have been following the actress's moves of late, as Alba has campaigned in recent years for a greater federal regulation of essential baby products.

The actress, who married movie producer and new media professional Cash Warren in 2008, said her business venture was inspired by the difficult time she had finding natural baby products she felt comfortable using for her two daughters.

"There are a lot of toxic chemicals in baby products, and these toxic chemicals are linked to not just allergies and asthma, but also autism and ADHD and lots of childhood cancers, and I was horrified that products that were made for babies and children would have these toxic chemicals," Alba told Reuters.

Together with Christopher Gavigan, the former chief executive of not-for-profit Healthy Child Healthy World, Alba founded The Honest Company, which plans to launch new eco-friendly baby and household products that she tested on her own children. According to the news source, the company's offerings will be non-toxic and visually pleasing, and include diapers, bath washes and household cleaning products.

In the meantime, conscientious gift givers may want to avoid potentially hazardous gifts by shopping for the percent gifts for a first birthday at more experienced online providers. By purchasing baby gift sets and baby gift boxes that have been tested and approved by consumers, these individuals can ensure they are giving their friends and relatives safe products that will help a child grow and develop in a safe environment.

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